They are transcribed from her book which is mentioned above. Here are Rita Kennedy Sutton’s comments about the St. Piggly Wiggly made it through the hard times. When you’re at the bottom, there’s nowhere to go but UP. ![]() Young Sam Molinary is sledding in the snow-covered alley behind the Blue Sulphur Hotel. Johnson’s 5 – 10 – 1.00 Store is at right. People were holding on to whatever money they still had, fearing times would get worse. Paul National Bank did not fail, banks in surrounding communities had failed – causing depositors to lose both their savings and their confidence in banks. Paul grocers had been forced into bankruptcy the previous year. Paul Apartments – whose owners were facing an eminent foreclosure sale. Piggly Wiggly occupied a storefront in the St. One of Piggly Wiggly’s neighbors, a bakery, had recently gone out of business. Kennedy couldn’t have picked a less auspicious time or place. Kennedy opened a Piggly Wiggly store in St. In 1934, a Piggly Wiggly franchise holder named Benjamin F. Here, it is making an appearance at a 1970’s Christmas parade in Coeburn. This restored vintage truck was used by Kennedy’s Piggly Wiggly at parades and other functions as a reminder of the company’s early years. By the mid-1920’s, hundreds of Piggly Wiggly franchises had been sold. Lower prices, in turn, attracted more customers, and grocers knew a good thing when they saw it. This boosted sales volume, making lower prices possible for customers while netting the same margin of profit for the grocer. With the advent of self-service, more customers could be served in less time with fewer clerks. Though not a speedy process, it was what most people expected and found acceptable in those less-hurried times. The merchandise was located and tallied up for them. Shoppers gave the grocer or the clerks a list of items they wanted to buy. Merchandise was arranged under the counters and on shelves along the store’s walls. This store featured “self-service,” which was a new concept in grocery merchandising at that time.īefore Piggly Wiggly came along, grocers served their customers from behind a counter. The first Piggly Wiggly store to appear on planet Earth was established by Clarence Saunders in Memphis Tennessee in 1916. It’s also a reminder of the hundreds of people who were employed by Kennedy’s Piggly Wiggly Stores, Inc. The book a fascinating retrospective of the Appalachian work ethic in action. Much of the factual data in this article comes from Rita Kennedy Sutton’s privately published book entitled Kennedy’s Piggly Wiggly Stores, Inc., A Backward Glance. ![]() ![]() The company also provides the retailers with services such as support, marketing programs, and a line of promotional items. The company issues Piggly Wiggly franchises to qualified independent grocery retailers. It is appropriate to begin this article by stating that Piggly Wiggly is a registered trademark of Piggly Wiggly, LLC with corporate headquarters in Keene, N.H.
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